Google has instructed publishers not to blend Google Ads with the content. The new Google Adsense placement guidelines can affect at least 60% of Adsense users.
Many publishers place Google Ads right below the topic or in between an article to increase clicks. Some publishers have even resorted to show Google Ads as a horizontal or vertical menu forcing visitors to click on it thinking it’s the website menu. Read More »
As SEO process is on an all time high, so are SEO firms. SEO companies have mushroomed everywhere promising anything impossible.
A clever analysis has to be made before opting for a Search Engine Company. Here are few tips which can help you find a bad SEO company:
Looks like American Express Guide did not understand or was not aware of SEO. In one of its small business guides, OPEN it had mentioned not to waste money on SEO and search engines penalize optimizers. These PDF statements by OPEN clearly demonstrates how illiterate or unaware the authors of the book had been.
OPEN a part of American Express Business Gold Rewards Card program, it releases books and meet-ups in several cities. The book is also called “A practical guide for business growth”. The following is an extract from the book.
Search engines, like Yahoo! and Google, are usually the first place people will look for you. Make it easier for them to find you. Yahoo! and Google offer tools to let them know the site map structure of your Web site.
Also, using clean U.R.L.’s like yourdomain.com/store/widgets instead of yourdomain.com/store.php?id=42&categoryID= widgets will increase your chances of getting indexed in a search engine.
Finally, don’t waste money on so-called Search Engine Optimization (S.E.O.) specialists. Search engines are very quick to penalize sites that try to trick their filtering techniques, and once your site has been put on Google’s blacklist, it will take forever to get off.
This statement has a contradiction to another document hosted by the same OPEn Meetups page which promotes the idea of search engine optimization.
Today’s Internet market needs SEO to survive especially small business companies. Websites which have not done basic optimization are considered bad sites to refer by search engines. This note by American Express Guide can just be ridiculed as a book written by inexperienced editors.
Google Vice President and CIO Douglas Merrill resigned to join as the President of the UK and NY-based music company EMI Group.
Douglas Merrill joined Google in the late 2003 as the Senior Director of Information Systems. He was responsible for multiple strategic efforts and Google’s 2004 IPO and its related regulatory activities. He was directly in control of the entire internal engineering and support activities worldwide.
Before joining Google. Douglas was the Senior Vice President of Charles Schwab and Co., Inc a multinational financial services company.
Rumors are that Google is having its thoughts on buying Skype. Skype acquired by eBay in late 2005 has been under crisis and eBay has suffered huge losses due to its financial performance.
In late 2005, eBay paid $3.1 billion and acquired Skype and had a huge one-time loss of $936 million due to huge earn out by Skype stockholders. Eventually, eBay sacked co-founder and Chief Executive Officer Niklas Zennstorm.
These events portray eBay willingness to remove the burden of Skype or at least increase the performance.
Read More »
Proxy materials for 2008 Annual Meeting of Google Stockholders are now available in investor relations website at http://investor.google.com/
The new Notice and Access rules by the U.S Securities and Exchange Commission allow companies to satisfy their proxy material delivery requirements by delivering a “Notice of Internet Availability of Proxy Materials”.
Google Annual Meeting of Stockholders 2008 will be held in Google’s corporate headquarters on May 8th Thursday 2008 at 2:00 p.m. PST. Google’s headquarters is located in 1600 Amphitheatre Parkway, Mountain View, California 94043.
Two day Google Developer Event 2008 would focus on building great web applications and advance the web as a platform. The event Google I/O will be a two-day event which would be held in Moscone Center in San Francisco on 28th and 29th May 2008.
Google I/O developer event would contain hands-on advice for developing web applications and would cover tools developed inside and outside Google.
However, the Developer Event would concentrate on:
AJAX & JavaScript – Focus on tools and techniques of client-side code
APIs & Tools – Development tools, product APIs, Google Web Toolkit
Social - APIs and framework, OpenSocial
Mobile - Handset programmers, web developers
Maps & Geo - Google Maps API, geo and map applications
Students would get discounts and developer tickets are $400.
Google has expanded the Conversion Optimizer Bid Management feature. This expansion would mean the bids would be automatically adjusted making AdWords simpler.
The advertisers using this new AdWords feature would be able to automatically manage their cost-per-click (CPC) bids according to a maximum cost-per-acquisition (CPA) goal. Based on this, the AdWords application does adjustments keeping the cost of each conversion below the specified maximum CPA bid.
Google first released its beta version in September 2007 and has been constantly upgrading and enhancing Conversion Optimizer. From January, advertisers who had previously enabled AdWords Conversion Tracking and had at least 200 conversions in the past 30 days would be eligible to use Conversion Optimizer.
Google claims that advertisers who use this campaign would gain more precision, increase ROI, save bidding process time, receive higher conversion rate and greater control over their advertising budget.
Google launched a competition for school kids in United States. School children of any age can participate in this competition. The children are asked to design a Google Logo for the question, “What If…?”. The winner of Doodle for Google competition would be presented a $10,000 college scholarship and also a $25,000 technology grant where the child is studying.
The winning logo would be displayed in Google homepage on May 22, 2008.
Google has informed that the Doodle 4 Google competition is open for students in K-12 in United States. The doodles by the school students would be judged by the creativity, representation of the theme and artistic merit. The finalists across all age groups would be selected by independent judges and Google employees. The final four would be selected by the public through an online poll.
Yahoo along with MySpace and Google would be forming a OpenSocial Foundation to ensure neutrality and longevity of OpenSocial being a community-governed specification for building social applications on the internet. OpenSocial Foundation would be an independent non-profit entity.
OpenSocial would be handed over to the new organization by July 1. Yahoo! Inc Vice President for Platforms, Wade Chambers mentioned, “Yahoo! believes in supporting community-driven industry specifications and expects that OpenSocial will fuel innovation and make the web more relevant and more enjoyable to millions of users,” and also stated “Our support builds on similar efforts with the OpenID community and will expand the opportunity for developers and publishers to benefit from an open and increasingly social web.”
