The recent site updates have helped AOL increase their site traffic with new traffic records. The sites page views increased a wooping 35 percent and unique visitors more than 11 percent making their total site hits to 56.5 million.

Sites which had a makeover were AOL News, AOL Sports and AOL Money & Finance. AOL Sports had a traffic hit of more than 148 percent.

Bill Wilson, AOL Vertical Programming executive vice president, said “Our strong growth is a direct result of rebuilding each and every one of our vertical Web sites over the past 12 months, with the goal of providing consumers highly relevant and rich experiences that focus on key passion points”.

These traffic increases should hopefully lift AOL from its revenue struggle and the fall in dial-up subscriptions.

AOL, the Time Warner company, has informed that it has planned to launch atleast 20 to 30 new sites by the end of 2008.

AOL Executive Vice President of Programming, Bill Wilson informed that AOL wants to be sure that it can be appealing to as many consumers as it can. More number of websites and online content obviously means more traffic and can help in greater advertising revenue.

AOL decision to increase the number of websites so significantly within a deadline of a year would mean its gear up to overcome its dying business strategies of dial ups and subscriptions.

However, AOL Search still performs well having its fourth place in traffic and popularity next only to Google, Yahoo and MSN. More websites would mean moving AOL to the top three most popular sites in the world.

After Yahoo, now it’s AOL which is open for a deal. The Time Warner company America Online acknowledged the weakness in business and is now open for combining AOL with any company which could provide the strongest and the most valuable configuration.

It should be noted that Chief Executive Officer, Jeffrey Bewkes had informed in February 2008 that Time Warner would give away AOL’s dying subscription business from the online content and advertising side.

Erick had reported that “this is code for a sale or IPO, or both. Time Warner should sell off the access business to a private equity shop and go full-steam ahead with its IPO plans for Platform A.”