Click Frauds are clicks made on advertisements with the sole intention of creating a charge for the advertiser without an intention to know about the site or make a transaction.

PPC companies have informed that millions of dollars are lost to click fraudsters and PPC companies have taken up major measures to restrict or bring to notice any computer, bots or automated programs which indulge in this practice. Read More »

Click fraud is the use of illegitimate ways to make money from a Pay Per Click program. The fraudster would either click on the advertisements on their own sites themselves or use automated programs to click on the advertisement.

It is estimated that around 14.6 percent of all pay per clicks on ads are being done using fraudulent ways. This has cost $800 million in the year 2005 alone.
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A new survey based on 300 advertisers states that advertisers prefer quality of search traffic than clicks in pay-per-click search engines. Eighty-five percent of the online advertisers consider that quality of search traffic is the single and most important factor followed by bid prices and quality of search traffic.

It is interesting to note that when similar advertisers were surveyed a year ago, they voted for Bid Prices to be the most important considerations. In today’s world, an untargeted traffic would not yield results or a transaction. Targeted customers are the most important. Marketers or advertisers are not looking for a click to their website, but for real productive e-commerce traffic that would directly result in measurable returns in the investment on pay-per-click programs.
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Considered one of the highest settlements ever, Yahoo Inc informed that it would refund money to thousands of advertisers as early as January 2004. However, the agreement would not limit Yahoo’s liability.

Preliminary approval was given to the agreement by the United States District Judge in Los Angles.

Due to this outcome, Yahoo has assured that it would work with others in the industry to come up with an agreement on what constitutes a click fraud. Read More »