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Yahoo to settle “Click Fraud” lawsuit

Considered one of the highest settlements ever, Yahoo Inc informed that it would refund money to thousands of advertisers as early as January 2004. However, the agreement would not limit Yahoo’s liability. Preliminary approval was given to the agreement by the United States District Judge in Los Angles. Due to this outcome, Yahoo has assured […]

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Yahoo Steps into Digitizing Books!

Yahoo! have stepped in the shoes of Internet Archive, O’Reilly Media, and Adobe, to launch The Open Content Alliance, an all-round more publisher friendly solution. Google is already in controversy over library scanning project, The Open Content Alliance (OCA) represents the collaborative efforts of a group of cultural, technology, nonprofit, and governmental organizations from around […]

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Slurps Hit Sites Repeatedly!

Some webmasters have noticed that Slurp (Yahoos Spider) is hitting their site for almost an hour with over 1000 requests, most of these referals from Overture Advertisements. However, its been reported that the PPCs are not being charged. However, rumours are that these might be some illicit IP addresses trying to gain income through PPCs. […]

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