Competitive Analysis facilitates finding out sites which are ranking higher for the chosen keywords. A detailed reporting is done on all the sites and their ranking for the particular keyword.
Once the reporting is done, the competitor websites are checked on why they have a higher page ranking. This can be due to various reasons:
- Domain Age
- Number of pages on the site
- Amount of internal Content
- Keyword appearance on the domain name
- Keywords on the URL
- Keyword on meta description
- Keyword density on the page content
- External Reference
The major search engines where the competition is analyzed are listed below:
- Yahoo! Search
- MSN Live Search
- AOL Search
- ASK
Other sites which are also considered would be:
- AltaVista
- Gigablast
- Netscape Search
- AlltheWeb