Analytics

Nabler Web Solutions, Bangalore has launched an unique web analytics tool, MapMyLead which can help organizations identify individual visitors to their website even if the visitor has not enquired through the website. This useful tool should be highly beneficial for anyone looking at increasing their online sales conversion rates.

This powerful application built on ASP.NET works through JavaScript tagging. The tool also comes with advanced report-building capabilities to drill down to the very core of what each visitor actually did on your website. MML helps you filter your visitors from an individual organization or to a single page. MML also allows scheduled reporting.

Seby Kallarakkal, Founder and CEO of Nabler Web Solutions, the company behind MapMyLead said, ” MapMyLead helps organizations identify and re-market their products/services to those companies and individuals who visited their websites and left without contacting them or filling the enquiry form on their website. This aids in reaching out to the lost visitors thereby increasing the conversion rate.”

Kallarakkal also stated, “MapMyLead provides granular details of visitors to an organization’s website such as the name and location of the company that visited, pages viewed, time spent on each page, level of interest, and more. This tool can ideally be used by organizations that are largely dependent on their websites for generating leads, organizations in the B2B domain, and enterprises that have mid-to-large sized companies as customers who usually have registered IP addresses.”

MML can provide vital information about your website visitors like:

• Name and location of the companies from which visitors came to your website
• Level of interest of individual visitors
• Visitor behavior
• Exit points
• Depth and length of visit
• Real-time reporting
• Scheduled reporting

Looking at the features and insights MapMyLead application offers, it’s definitely worth a try.

Press Release

Adobe, the leader in design softwares gave a surprise when it announced about its acquisition of Omniture. The transaction is valued at $1.8 billion.

Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. Read the full story

1. SiteCatalyst inside Head Tag
   If the Site Catalyst code is placed inside he head tags, an image request would not be sent. The Site Catalyst code should always be pasted inside the body section. Another tip to overcome this issue is including the code inside the footer section of a template.
2. Setting the wrong Report Suite ID
   If a wrong Suite ID is referenced, you would end up with no data and thus no reports. However, using a debugger would not portray the issue and would still allow you to see the variables set and would also provide reports. Read the full story

Comparing month to month or week to week has never been easier, thanks to Google Analytics new feature to view analytical data daily, weekly or monthly.

Google Analytics has come up with a new beta version of viewing graphs daily (regular view), weekly and monthly. This new beta version has been appearing from the last week.

Clicking on “Week” or “Month” would display the graph Weekly or Monthly showing statistics from one week to another or one month to another. Google Analytics calculates the total number of visits and makes an average for a week or month depending on the option we choose.

Webmasters have mentioned that this option has been really helpful, especially when they have their website analytical data for years.