Google Analytics has introduced a new feature called Event Tracking which can track interactions with Web 2.0 style content.

The new feature from Google can help you analyze interactions with AJAX, Silverlight, Flash, Adobe Air and other social networking applications. 

To use this feature, you have to update your current JavaScript with the new JavaScript provided by Google [ga.js]. The code is available inside the profile settings. The page can be reached by clicking on the “Check Status” next to your website name.

Once the new code is set up, log in to your Google Analytics account, choose the profile you wish to analyze and you would find a new option “Event Tracking” on the Content section area. However, this should be a beta release as the report is available only for select profiles. Google claims that this feature takes a webmaster to a higher level of analysis way beyond a page view report.

The Adobe® AIR™ runtime lets developers use proven web technologies to build rich Internet applications that deploy to the desktop and run across operating systems.

Adobe AIR does have extensive business benefits. Adobe AIR offers an exciting new way to engage customers with innovative, branded desktop applications, without requiring changes to existing technology, people, or processes.

By using Adobe AIR as part of your RIA strategy, you can boost productivity, extend your market reach, enhance customer satisfaction, improve customer retention, lower costs, and increase profits.
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Google Analytics AIR Beta can be accessed directly from the desktop without opening a Web Browser.

Google Analytics AIR provides more features and a better GUI with user-friendly menus and options. The profile manager section provides easy changeable options to multiple accounts. Google Analytics AIR also has handy data grids that help filter analytics and also provides export of analytical data in PDF, XML and Excel formats.

Google Analytics AIR was previously named Apollo a platform developed by Adobe that helps users implement web based services outside a web browser so that they can be used efficiently similar to a desktop application.

Google Analytics AIR is the first program tested in Adobe AIR platform. Adobe AIR runtime lets developers use their proven web technologies to build rich efficient internet applications to help implement on their desktop and run the application across various platforms.

The Adobe® AIR™ runtime complements the browser by providing the same application development and deployment benefits while adding desktop integration, local data access, and enhanced branding opportunities.

Some of the other applications developed in Adobe AIR platform are twhirl, Traffic Jam, Deploy Your own Illusion and loop8 Chat.