adsense

Have you noticed how some sites have Google Adsense which does not even give the least hint that it is an advertisement? They do not have underlines, no borders, no sizes and not even a clear mentioning that they are ads by Google. Read the full story

The new Google Chrome is light and fast and does not have all unnecessary options that the other browsers provide giving a larger view area.

However, Yahoo ads on Google Chrome seem to have an underline in all the ads which are not pleasing and can even turn out giving low click through rates[CTR].

Though Google Chrome is still in its beta version, it would be an area of concern if the stable version of Google Chrome would be delayed or if it would take more time to get released.

As seen above, the Yahoo Publisher Network [YPN] ads are displayed with underlines on all texts. However, it is interesting to see that Google Ads are being displayed properly.

Google Chrome is an open source development and Google itself has informed that most of the components were taken from Mozilla Firefox and other open source browsers.

The same issue persists also in Safari as both the browsers uses the same WebKit engine for its browser.

Hope the issue gets resolved in Google’s stable Chrome release or Yahoo tries to take care of this issue from its end.

Are you waiting for more than two months for the Google Adsense Check to arrive? You are not alone. There are Publishers waiting for more than 4 to 6 months. Google Adsense payments are delayed for many publishers especially in India and United Kingdom.

Google seems to be delaying the payment even though it informs that the payment has been made in the Google Adsense account. Publishers have been waiting for 4 months or more. This delay actually can give huge profit for Google as it would be having the publishers hard earned money in their pockets. The longer your money stays with them, the higher interest they earn out of it.

Google Adsense is where Google earns most of its revenue. Google has to provide a proper customer support system where publishers would receive a reply from real humans instead of an automated help section.

It is depressing to read the statement “Due to the high volume of emails we receive, we provide limited email support for a small set of issues” in its contact us page. It looks like Google is treating Adsense as a non-profit service and hence it does not have money to provide a proper support.

Google Adsense publishers would have noticed a scrollbar popup on the corners of their website ads. Clicking on the Ad Scrollbar up or down makes the ad space display a new set of advertisements.

Google Adsense has been constantly updating its marketing strategy to be beneficial for advertisers and publishers. The recent drop in Click Thru Rates, Pay Per Click and Conversion rates has forced PPC companies to try new strategies and increase the revenue on both ends.

Recently, Google had some of its Google Adsense guidelines changed and had requested publishers to differentiate between an Ad and the site content.

However, there are mixed responses from publishers and advertisers whether the new scrollbar would increase or decrease the click thru rate.

Governor Eliot Spitzer who gained national reputation protesting Wall Street wrong doings has been caught on a federal wiretap arrangement to meet a high-priced prostitute in a Washington hotel. This has led to a new light into the huge online internet prostitution industry.

The Internet helps find an escort or a call girl easily using any search engine. Search engines have now huge number of AdSense advertisers for these keywords and the Pay Per Click is also pretty high on these keywords.
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What is a Splash Page?

Splash page is a web page where a promotion is displayed or information about the website is provided. They usually close automatically after a fixed few seconds.
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What is a transition ad?

Transition ad is a web page containing just an advertisement appearing usually between two other pages. Usually, these ads appear between a landing page and a lower level page. Transitional ads are commonly displayed on the window itself instead of as a pop up.

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Google has come up with a new data sharing policy for its Google Analytics and other Google service users.

Google claims that this would improve user experience and integration with Google products. It states that sharing data would also mean enabling additional features in Google’s advertising services including Google Analytics, AdSense and Google AdWords.
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Google has planned to stop revenues from Adsense if the domain is less than five days old. This policy if implemented would be a disaster to websites who earn millions of dollars using the AGP or the Add Grace Period method. This is expected to be implemented before the month of March.

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