Google Adsense publishers would have noticed a scrollbar popup on the corners of their website ads. Clicking on the Ad Scrollbar up or down makes the ad space display a new set of advertisements.

Google Adsense has been constantly updating its marketing strategy to be beneficial for advertisers and publishers. The recent drop in Click Thru Rates, Pay Per Click and Conversion rates has forced PPC companies to try new strategies and increase the revenue on both ends.

Recently, Google had some of its Google Adsense guidelines changed and had requested publishers to differentiate between an Ad and the site content.

However, there are mixed responses from publishers and advertisers whether the new scrollbar would increase or decrease the click thru rate.

Governor Eliot Spitzer who gained national reputation protesting Wall Street wrong doings has been caught on a federal wiretap arrangement to meet a high-priced prostitute in a Washington hotel. This has led to a new light into the huge online internet prostitution industry.

The Internet helps find an escort or a call girl easily using any search engine. Search engines have now huge number of AdSense advertisers for these keywords and the Pay Per Click is also pretty high on these keywords.
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What is a Splash Page?

Splash page is a web page where a promotion is displayed or information about the website is provided. They usually close automatically after a fixed few seconds.
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What is a transition ad?

Transition ad is a web page containing just an advertisement appearing usually between two other pages. Usually, these ads appear between a landing page and a lower level page. Transitional ads are commonly displayed on the window itself instead of as a pop up.

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Google has come up with a new data sharing policy for its Google Analytics and other Google service users.

Google claims that this would improve user experience and integration with Google products. It states that sharing data would also mean enabling additional features in Google’s advertising services including Google Analytics, AdSense and Google AdWords.
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Google has planned to stop revenues from Adsense if the domain is less than five days old. This policy if implemented would be a disaster to websites who earn millions of dollars using the AGP or the Add Grace Period method. This is expected to be implemented before the month of March.

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