advertising

One would wonder when will the Beta be removed from most of Google products be it Gmail or GTalk. But then, that’s a result of continuous development and research by Google. Now, Google offers a new Beta AdWords interface which is currently limited to countries like the U.K. and Australia. The Beta Adwords interface is also available to Japanese, French, Portuguese, Spanish and Brazilian language users.

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The new AOL homepage is simple yet powerful and elegant. Not just that, it has also had a visitor increase of 13 percent. AOL’s Platforum-A mentioned that their new home page has delivered their home page advertisers excellent performance and has helped in driving increased number of consumers. Read the full story

Readers of the Wall Street Journal were surprised to see the ad, “McCain Wins Debate!” in the morning when results were supposed to be in the evening after the presidential debate in Mississippi.

The ad which declared “McCain Wins Debate!” had McCain’s headshot with the American flag as the background. Though the advertisers mention this as a mistake and blamed it as a purely human error, many think it’s a fix to support McCain.

Joseph Gallagher, Vice President of Advertising, Wall Street Journal stated that the mistake was found out immediately and was removed from the site.

The opposition party has not yet raised a voice regarding this fault.

A private detective from the Bay State Detective Agency has filed a law suit in California Court against Google for advertising in third party websites. If the lawsuit wins, Google would have to end up paying millions of dollars.

Bay State Dectective ageny private investigator David Almedia informed that the company had signed up for Google Adwords. However, he wanted to advertise only on Google search engine and not on websites like MySpace or personal blogs.

He also mentioned that while setting up the budget for advertisement, he had left the text box blank thinking that a blank box means he would not be charged and that his advertisements would not be displayed.

Google has earned $1.7 billion from advertising in the first quarter of 2008. It should also be noted that Kabateck Brown Kellner had filed a suit against Google for Click Fraud and Google ended up paying $90 million in settlement in the year 2006.

However, this sue by the private detective does not seem to have a strong base to fight against Google. It is a well known fact that Google also displays the advertisement in its other websites apart from the search engine like Blogger and also on third party websites.