Wouldn’t it be great to have a favicon added to your Wordpress blog? It not just looks cool it also builds a brand image. It also makes your blog visitors recognize your website as soon as they see your favicon. It is also identifiable when you bookmark it in your browser.

So said, how would you get the icon on the address box? It’s very simple.

Getting Started:

To create a favicon, you first need an image. Do you have a logo for your website? That’s what should go as the favicon. If you have not created a logo, search for a small clear image which would fit your website category . 

Creating Favicon.ico file

1. Goto Favicon generator
2. Upload the image from your computer using the “Browse” button in the Favicon generator.
3. If you wish to get an animated text gif icon, you can provide the text in “scrolling text”(Optional)
4. Click “Create Favicon”

You would get a preview of favicon.ico. On the right side, you would find the option to download favicon. Click on “Get It Now!”.Save the zip file to your computer. The zip file would contain four files:

1. favicon.ico
2. preview_16×16.png
3. preview_32×32.png
4. animated_favicon.gif

The favicon.ico is what you need. Extract it to your computer and upload the file to your root folder. For example, if your website is http://www.seo-mind.com then the favicon.ico should be placed as http://www.seo-mind.com/favicon.ico Usually, this would be the “httpdocs” or “public_html” or the “www” folder.

Adding the favicon.ico file to your Wordpress Blog:

Now that you have uploaded it, you would have to edit your header.php in your wordpress blog.

1. Log into your Wordpress admin section, choose “Presentation” and select “Theme Editor”
2. Choose “header.php” from the right side links and add the below line inside the head section.
   

   <link rel=”shortcut icon” href=”favicon.ico”>
   <link rel=”icon” href=”favicon.ico”>    

3. Save the header.php file

Now, refresh your website by pressing Ctrl+F5 keys. You should be able to see the favicon next to your website URL.If you are still unable to see the favicon, close your website and delete temporary internet files. Try opening the website again.

There are a lot many reasons why blogs can be useful to your SEO efforts. Blogs and blogging have become hugely popular in recent times. With free blogging by Wordpress, Blogger and other free open-source blogging applications, anyone who has little or no knowledge of coding can start a blog of his own.

Blogs give fresh content – Search engines look for blogs and forums generally for any topic of discussion. This is because search engines view blogs as a medium where fresh content can be obtained.

Easy Maintenance – Blogs are easily maintainable. They require few or no maintenance. Most blogging applications are search engine friendly. You would not have to end up spending huge time and resource in optimizing the website. You start to add content once you install the blog and choose your template. Installation would take few minutes.

Blog Growth – Blogs grow faster than any online medium. Blogs expand and interlink internally providing an excellent place for search engines to gather food.

Syndication – Blogs help syndicate your content to another website. This helps trade content which also helps external linking.

Social Media Bookmarking – Social Media websites provide huge scope for external linking. Getting your posts onto few social media websites can provide modest traffic back to your blog.

Technorati.com has included the Technorati Authority for blogs listed on the Blog page and in search results. This update changed the earlier references of “N blogs link here” and “X links from Y blogs” with the single Technorati Authority number. On the blog page, we also show the Technorati Rank.

Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.

It is important to note that Technorati measures the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.

Technorati Rank is calculated based on how far you are from the top. The blog with the hightest Technorati Authority is the #1 ranked blog. The smaller your Technorati Rank, the closer you are to the top.

Since at the lower end of the scale many blogs will have the same Technorati Authority, they will share the same Technorati Rank.

The Technorati Top 100 shows the most popular 100 blogs based on Technorati Authority. The #1 ranked blog is the blog with the most other distinct blogs linking to it in the last 6 months. If your blog’s rank is, say 305,316, this indicates that there are 305,315 blog ranks separating your blog from the #1 position.

The best way to increase your Technorati Authority is to write things that are interesting to other bloggers so they’ll link to you. Linking to source material when you blog is also a great way to engage in conversation and help others find what you find interesting.

Source: Technorati Support