bots

If you are a advertiser, you would frequently wonder if the expenditure on your ad networks are being utilized the right way. You would also be aware of the numerous types of illegal techniques with which fraudsters earn out of your advertisement. Some of the most common click frauds include:

• Automated Clicks or Click Bots
• Manual Ad Clicks
• Pay to Click Sites
• Affiliate or contextual clicks

Though Search Engines have become largely aware of these techniques, there are still considerable numbers of click frauds happening every month. However, click frauds have decreased compared to couple of years ago. Read the full story

Internet has been spammed in all possible ways from e-mail boxes to blogs. It looks inevitable to avoid spam. There just seems to be a possibility to reduce spamming.

Matt Cutts, Google Engineer and Head of Web Spam Team has been fighting spam for the last eight years. Speaking to web enthusiasts in the recent Web 2.0 Expo 2008 in San Francisco, he provided ample tips on fighting spam on websites.

He also mentioned that Captcha systems are not secure and that spammers can bypass CAPTCHA systems easier. Matt Cutts also stated how bots are signing up on Blogger accounts and use accounts to advertise their products and services.

Matt Cutts made it clear that search engine optimization is not spam and that Google by no means hates Search Engine Optimization. Cutts also requested web masters to inform Google Webmaster Central sites that use black hat techniques like white texts on white background to bring up search results.