comscore


Global Search Market grows by 46% in 2009


According to comScore, global search market increased by 46% in the last year alone with U.S. remaining the largest search market worldwide.

There were more than 131 billion searches done from different places and by different age ranges. This would mean 4 billion searches per day, 175 million per hour and 29 million per minute. Google sites still rule and dominate the market and had a 58% increase in searches followed distantly by Yahoo! with 13% growth. Read the full story

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U.S. Search Engine Rankings for Sep 09


comScore, Inc. , a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In September 2009, Americans conducted 13.8 billion core searches, with Google Sites accounting for 64.9 percent search market share. Microsoft Sites grabbed 9.4 percent market share, representing a slight gain versus August.

September 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in September with 64.9 percent of the searches conducted, followed by Yahoo! Sites (18.8 percent), and Microsoft Sites (9.4 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.0 percent. Read the full story

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Japanese Addicted to Entertainment Sites


A report by comScore on top entertainment sites in Japan reveals that 74 percent of the Japanese online population visited entertainment sites. The report also states that 15 percent of the time Japanese internet users spend their time reading and watching entertainment sites. Read the full story

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Half of Spanish Internet Users Read Newspaper Online


Based on data from comScore World Metrix audience measurement, it was found that out of 18.3 million Spanish internet users, 8.4 million visited online newspaper sites. This would mean 46 percent of the total Spanish online audience. Read the full story

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100 Million U.S. YouTube Viewers in October 2008


According to a recent report by comScore, U.S. Internet users watched 13.5 billion online videos during the month of October which is a 45 percent increase compared to the previous year. Hulu, another online video service which provides hit TV shows like NBA, Daily Show, 30 Rock and Family Guy moved up to the sixth position in rankings. Hulu is a joint venture by NBC and Fox Interactive Media. Read the full story

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U.S Online Purchases Reduce


E-commerce growth has reduced from 25% during June 07 to just 11% in June 2008. Industry analysts feel this might be the result of the recent economic stimulus by the U.S. government.

comScore, Inc. an internet information provider in its recent release stated that there has been a reduction in purchases during the last two months. The report also reveals that the purchase growth drop off started from November 2007.

According to Chairman Gian Fulgoni of comSore, “With the first round of the government’s economic stimulus checks having been mailed in early May, one would have hoped they would have bolstered online spending in May and June,” He also added, “However, recent comScore research reveals that fully two thirds of consumers said they had not planned to spend their stimulus checks and rather intended to use the cash to pay off debt or put the money into savings, a finding we’ll be taking a closer look at during next week’s webinar. In addition, it’s likely the impact of the stimulus may have been felt more offline, where a variety of merchants made it particularly easy for consumers to cash their checks at retail stores.”

The report also discloses that the top hot sellers were video games, consoles and accessories. This was followed by furniture, appliances and equipments.

Growth in Retail e-Commerce Consumer Spending in Q2 2007 vs. Q2 2008
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Product Category Percent Change
Q2 2007 vs. Q2 2008
Total Retail Category (Excludes Travel) 13%
Video Games, Consoles & Accessories 73%
Furniture, Appliances & Equipment 65%
Home & Garden 23%
Event Tickets 22%
Sport & Fitness 21%
Consumer Electronics (excluding PC Peripherals) 5%
Apparel & Accessories 13%
Flowers, Greetings & Misc. Gifts -10%
Jewelry & Watches -10%
Computers, Peripherals & PDAs -11%
Toys & Hobbies -11%
Music, Movies & Videos -20%

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