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Google Adwords is coming up with interesting features lately. The recent one being Demographic Bidding.

The new demographic bidding feature can help you display ads to only specific age and gender segments within the Google Content Network. This can not just help increase click through rates but also understand and analyze how the ads perform under each segments.

With this feature, you can utilize two options:

1. Increase your bid rate for certain segments like teenagers or the middle age segment based on your ad product category.
2. Exclude certain groups from viewing your advertisements. For example: If you are displaying ads for kids like toys or children books, you can avoid them from being seen by the older generation. This can help you reduce cost and stop ad viewership by non-targeted audience.

The reports can be run using the Report Center. The report center provides various campaign performance metrics like conversion data, CTR, clicks and impressions based on the age and gender of the viewer who viewed your advertisement.

Google Adsense publishers would have noticed a scrollbar popup on the corners of their website ads. Clicking on the Ad Scrollbar up or down makes the ad space display a new set of advertisements.

Google Adsense has been constantly updating its marketing strategy to be beneficial for advertisers and publishers. The recent drop in Click Thru Rates, Pay Per Click and Conversion rates has forced PPC companies to try new strategies and increase the revenue on both ends.

Recently, Google had some of its Google Adsense guidelines changed and had requested publishers to differentiate between an Ad and the site content.

However, there are mixed responses from publishers and advertisers whether the new scrollbar would increase or decrease the click thru rate.