google ads

It definitely looks fishy when Google tries to promote Yahoo! Ad agreement repeatedly proclaiming it’s great for Yahoo! And not just that! Google is now on a pursuit for testimonials favoring Yahoo! Ad agreement.

Why should Google be so interested in something which will be good for Yahoo! Well the answer is MONEY! Yes, when Google partners with Yahoo!, it means its partnering with one of the largest Ad Networks to display its ads. This would obviously mean more money in Google’s pockets.

But how does Google promote this self-money making scheme? Something as follows:

Benefits of the deal

1. Consumers
   - See more relevant ads when looking for information or browsing the web
   - Easier communications through interoperable Instant Messaging
   - Yahoo! remains a vibrant and innovative presence on the Internet
2. Website Publishers
   - Benefit from better ad matching technology, potentially increasing the revenue they earn from their sites
3. Advertisers
   - New ways to reach target customers online more efficiently

Google seems to pounce on every opportunity where it can make some money! Now, its favoring its direct competitor to make some extra money.

Google is now looking at cashing in using the young iPhone users. Ads on iPhone does not look like a dumb concept though with more than 10 million iPhones already sold.

With its good Samaritan looks, Google may look deceptive as a social non-profit organization. It is in turn one of the highest profit making companies online having a mainstay in every top online revenue channel.

Reports are that Google would be advertising on iPhones. With Google entering the iPhone advertising market, advertisers will be able to create an iPhone ad group where they can create ads for iPhone in their regular search campaign. Google may not be providing this feature for its Android, Google’s cellphone immediately. However, Google will certainly have Android in mind while developing the iPhone ad feature.

A private detective from the Bay State Detective Agency has filed a law suit in California Court against Google for advertising in third party websites. If the lawsuit wins, Google would have to end up paying millions of dollars.

Bay State Dectective ageny private investigator David Almedia informed that the company had signed up for Google Adwords. However, he wanted to advertise only on Google search engine and not on websites like MySpace or personal blogs.

He also mentioned that while setting up the budget for advertisement, he had left the text box blank thinking that a blank box means he would not be charged and that his advertisements would not be displayed.

Google has earned $1.7 billion from advertising in the first quarter of 2008. It should also be noted that Kabateck Brown Kellner had filed a suit against Google for Click Fraud and Google ended up paying $90 million in settlement in the year 2006.

However, this sue by the private detective does not seem to have a strong base to fight against Google. It is a well known fact that Google also displays the advertisement in its other websites apart from the search engine like Blogger and also on third party websites.

Google has instructed publishers not to blend Google Ads with the content. The new Google Adsense placement guidelines can affect at least 60% of Adsense users.

Many publishers place Google Ads right below the topic or in between an article to increase clicks. Some publishers have even resorted to show Google Ads as a horizontal or vertical menu forcing visitors to click on it thinking it’s the website menu. Read the full story

Google has planned to stop revenues from Adsense if the domain is less than five days old. This policy if implemented would be a disaster to websites who earn millions of dollars using the AGP or the Add Grace Period method. This is expected to be implemented before the month of March.

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