Adsense

If you are a advertiser, you would frequently wonder if the expenditure on your ad networks are being utilized the right way. You would also be aware of the numerous types of illegal techniques with which fraudsters earn out of your advertisement. Some of the most common click frauds include:

• Automated Clicks or Click Bots
• Manual Ad Clicks
• Pay to Click Sites
• Affiliate or contextual clicks

Though Search Engines have become largely aware of these techniques, there are still considerable numbers of click frauds happening every month. However, click frauds have decreased compared to couple of years ago. Read the full story

MySpace has now officially launched a self-serving ad platform. With MyAds, users would be able to create their own ad banners and use demographic targeting.

MyAds claims to provide more features than its competitors. Some of its top features include:

1. Create your own ads

   Myspace provides all the necessary templates and instructions to build your own add.

2. Audience Targeting

   You can choose which audience can view your ad. For example: An advertisement on home loans can be blocked for kids or teenagers and displayed to audience above 30 years of age.

3. Choosing Budget

   You can fix your maximum budget for the day so that you will not experience unanticipated costs.

4. Performance Monitoring

   Real-time data on the performance of your ad campaigns are possible which can help you better determine the demographics and the audience your campaign reaches.

MyAds would become competitive and popular as Google Adsense if MySpace uses them on its own website alone. Currently, MySpace looks like targeting only Musicians. However, MySpace states that the service is for everybody.

With more number of players in the internet advertising market, advertisers may get the edge with lower PPCs. But this would also affect publishers to a large extent.

Google has instructed publishers not to blend Google Ads with the content. The new Google Adsense placement guidelines can affect at least 60% of Adsense users.

Many publishers place Google Ads right below the topic or in between an article to increase clicks. Some publishers have even resorted to show Google Ads as a horizontal or vertical menu forcing visitors to click on it thinking it’s the website menu. Read the full story

Google has planned to stop revenues from Adsense if the domain is less than five days old. This policy if implemented would be a disaster to websites who earn millions of dollars using the AGP or the Add Grace Period method. This is expected to be implemented before the month of March.

Read the full story