Google Analytics has introduced a new feature called Event Tracking which can track interactions with Web 2.0 style content.

The new feature from Google can help you analyze interactions with AJAX, Silverlight, Flash, Adobe Air and other social networking applications. 

To use this feature, you have to update your current JavaScript with the new JavaScript provided by Google [ga.js]. The code is available inside the profile settings. The page can be reached by clicking on the “Check Status” next to your website name.

Once the new code is set up, log in to your Google Analytics account, choose the profile you wish to analyze and you would find a new option “Event Tracking” on the Content section area. However, this should be a beta release as the report is available only for select profiles. Google claims that this feature takes a webmaster to a higher level of analysis way beyond a page view report.

Google has informed that it has experienced a data processing error from April 30th to May 5th. This has resulted in data loss which Google states would recover most of them.

Logging on to Google Analytics, one could find the below notice:

“System Message: Analytics Processing Delay from April 30th to May 5th

Google Analytics experienced a data processing error from April 30th to May 5th. Almost all of the data has been recovered and is currently being reprocessed. The recovered data will be reflected in your reports within a few days. Please note that a small percentage of data, particularly in the area of e-commerce reporting, was not recoverable from those dates.

We sincerely apologize for this processing issue and are taking every precaution to prevent such disruptions from occurring again in the future. For more information, please read through our common questions.

The Google Analytics Team”

The words “Almost all of the data has been recovered” bring in a debate for certain amount of data loss which cannot be retrieved and is lost for ever. Also, it is strange to find the message after almost 10 days of its occurrence.

Bloggers debate that the message has been put up after speculations from webmasters increased among forums and other discussion boards.

Google analytics automated scheduled email option has been extremely useful as you get daily or weekly reports in your email and do not have to log into Google Analytics.

However, daily reports can sometimes be bothering as they flood your email box.

To know how to stop Google Analytics automated reports, please follow the following steps:

1. Log into your Google Analytics account Read More »
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   April 7th, 2008 by Danny G Sam1 Comment »
   

Google Analytics AIR Beta can be accessed directly from the desktop without opening a Web Browser.

Google Analytics AIR provides more features and a better GUI with user-friendly menus and options. The profile manager section provides easy changeable options to multiple accounts. Google Analytics AIR also has handy data grids that help filter analytics and also provides export of analytical data in PDF, XML and Excel formats.

Google Analytics AIR was previously named Apollo a platform developed by Adobe that helps users implement web based services outside a web browser so that they can be used efficiently similar to a desktop application.

Google Analytics AIR is the first program tested in Adobe AIR platform. Adobe AIR runtime lets developers use their proven web technologies to build rich efficient internet applications to help implement on their desktop and run the application across various platforms.

The Adobe® AIR™ runtime complements the browser by providing the same application development and deployment benefits while adding desktop integration, local data access, and enhanced branding opportunities.

Some of the other applications developed in Adobe AIR platform are twhirl, Traffic Jam, Deploy Your own Illusion and loop8 Chat.

Comparing month to month or week to week has never been easier, thanks to Google Analytics new feature to view analytical data daily, weekly or monthly.

Google Analytics has come up with a new beta version of viewing graphs daily (regular view), weekly and monthly. This new beta version has been appearing from the last week.

Clicking on “Week” or “Month” would display the graph Weekly or Monthly showing statistics from one week to another or one month to another. Google Analytics calculates the total number of visits and makes an average for a week or month depending on the option we choose.

Webmasters have mentioned that this option has been really helpful, especially when they have their website analytical data for years.

Google has come up with a new data sharing policy for its Google Analytics and other Google service users.

Google claims that this would improve user experience and integration with Google products. It states that sharing data would also mean enabling additional features in Google’s advertising services including Google Analytics, AdSense and Google AdWords.
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What is a Bounce Rate?

Bounce rate is used rather often while analyzing a web page. A bounce is reported when a visitor leaves the website after landing on one page. The visitor either closes the website or is sent to another website through a link on the page.

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Google / CPC reports were not being displayed on Google Analytics. May users reported that it had stopped working betweek 6th - 7th of January 2008. However, the reports are back from January 14th. Google had reported that it was a known issue and are working to resolve it. The reasons are still unknown.