Governor Eliot Spitzer who gained national reputation protesting Wall Street wrong doings has been caught on a federal wiretap arrangement to meet a high-priced prostitute in a Washington hotel. This has led to a new light into the huge online internet prostitution industry.

The Internet helps find an escort or a call girl easily using any search engine. Search engines have now huge number of AdSense advertisers for these keywords and the Pay Per Click is also pretty high on these keywords.
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Click fraud is the use of illegitimate ways to make money from a Pay Per Click program. The fraudster would either click on the advertisements on their own sites themselves or use automated programs to click on the advertisement.

It is estimated that around 14.6 percent of all pay per clicks on ads are being done using fraudulent ways. This has cost $800 million in the year 2005 alone.
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A new survey based on 300 advertisers states that advertisers prefer quality of search traffic than clicks in pay-per-click search engines. Eighty-five percent of the online advertisers consider that quality of search traffic is the single and most important factor followed by bid prices and quality of search traffic.

It is interesting to note that when similar advertisers were surveyed a year ago, they voted for Bid Prices to be the most important considerations. In today’s world, an untargeted traffic would not yield results or a transaction. Targeted customers are the most important. Marketers or advertisers are not looking for a click to their website, but for real productive e-commerce traffic that would directly result in measurable returns in the investment on pay-per-click programs.
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Pay Per Click

Pay per click (PPC) can be defined in the simplest form as an advertising concept where you pay only if a person clicks on your advertisement. If a person does not click, your advertisement still stays on all websites and you do not pay a penny. Doesn’t it sound good? Yup, and that’s the reason for all this hype!

However, PPC has a lot more into it. Various advertising companies hold large networks and superior tools and features to make the advertiser get the most out of it.

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Considered one of the highest settlements ever, Yahoo Inc informed that it would refund money to thousands of advertisers as early as January 2004. However, the agreement would not limit Yahoo’s liability.

Preliminary approval was given to the agreement by the United States District Judge in Los Angles.

Due to this outcome, Yahoo has assured that it would work with others in the industry to come up with an agreement on what constitutes a click fraud. Read More »