With another sort after product under its tag, Google not just is increasing in reach but also in revenue streams. The advertiser-friendly Google Insights helps provide better insight into broad search patterns.

The tool helps web experts, advertisers and publishers understand the search patterns through time in various locations. These geographic search patterns help understand and strategize web marketing.

The Insights tool also displays some very useful information like the rising search keywords, top news related to the keyword and search terms related to SEO.

This is a welcome tool especially for search engine experts and online marketers.

When many websites experience low page views during the summer, LA Times quietly achieved a massive traffic of 127 million page views during July. This is 7 million more than its May record and 66% growth from its previous year.

LA Times credits its success to its search engine optimization it carries out. Mentioning in its press release, “Latimes.com keeps getting better at SEO (search engine optimization), which means our stories are ranking higher in Google and other search engines.” The release also added, “We are also performing better on sites like Digg.com. All that adds up to more exposure and more readership than ever before.”

The huge traffic has also helped bring up some of its top categories like the “Breaking News” and “Multimedia” to the finals of Online Journalism Awards.

Some of the most read articles in July were the Jackson’s Obama comments which went unnoticed and the earthquake in the L.A area. In addition many blogs like Top of the Ticket and The Dish Rag have hugely contributed to the traffic on July.

Whether you are a newbie or an experienced search engine optimizer, any free SEO lessons on the internet would surely be of interest. If you are an experienced SEO expert, you would still like to take a glimpse of a free SEO article to see if there is anything new that you can add to your knowledge.

Well, in this article, I would like to collate all the tips and articles I wrote about SEO under one topic in a chain so that you can have an easier understanding.

Define:SEO

In simple terms, SEO is the art of bringing up a website on a search result by making some changes on the site and outside the site. SEO is as simple as that. But the strategy or procedure used is more of an art which would be more complex.

You would have found various websites asking you to subscribe for a free article or lesson on SEO. All articles on the net would say the same story but from a different angle. Click on the topics to read about them.

1. Introduction to SEO
   This section talks about what SEO is in general and how it can be implemented effeciently.
   
2. The SEO Process
   The various processes involved in SEO
   
3. SEO Objectives
   Why you want to optimize your site? What are your long time goals? Read more.
   
4. Analysis of Company Goals and Values
   Optimizing a site should go along with the company goals.
   
5. Keyword Research
   Your site would be seen by new visitors largely through search engines. How would you find out which keywords they use and the keywords for which you wish your site to have a good SERP.
   
6. Site Analysis
   Analyze your existing site and find out its pros and cons.
   
7. Competitor Analysis
   How well are your competitors performing? Do you draw more visitors or do they have the largest piece of cake? Sounds interesting? Find out more as you read the article.
   
8. SEF Content Rewriting
   Content writing needs a lot of creativity and speed. You need to write a huge amount of content and also make sure it’s interesting. Also read the free content writing tips on the website.
   
9. Optimizing Meta Information
   What are meta tags? How can these small tags make huge changes to your search engine rankings?
   
10. Site Map Generation
    How can you make search engines know how many pages you have on your website? Where they are and how much priority you wish to provide them.
    
11. Link Popularity Enhancement
    Make your website presence in third-party websites.
    
12. Site Speed and HTML Validation
    Shouldn’t your site be faster and without any coding errors? You should also know at least the basics of HTML if you have big plans for your website. Learn more from the article on basics of HTML for SEO.
    
13. Search Engine and Directory Submission
    An article on how to submit your site to search engines and directories.
    
14. Paid Advertising
    Paid advertising can be a great option if you have a sound budget.
    
15. Compatibility Check Offsite Testing and Deployment
    Testing is a crucial step in making your site perfect for search engines.
    
16. Post Optimization
    Is SEO dead after optimizing the site and making it live? Well, there is a lot of continuous optimization you have to carry out after the site is live. This will ensure you are competitive and well ahead of your competitors.

Hope this free lesson on SEO sounded useful. Read more through the Articles and SEO Basics sections on the site for a larger understanding.

What is a Bounce Rate?

Bounce rate is used rather often while analyzing a web page. A bounce is reported when a visitor leaves the website after landing on one page. The visitor either closes the website or is sent to another website through a link on the page.

Read More »

Does buying multiple domains help improve search engine rankings? Link building being a major step in SEO companies and optimizers have sort after purchasing multiple domains to increase their rankings. Using this strategy they tend to quickly increase quality links from .org, .net and other domains useful for ranking.

However, claims are that “Google resets all backward links to a site once it knows that the domain has been expired or reset.”

Now, how about if the site expires when no one is aware or it happens accidentally? What if the domain is transfered? We do not have much information about this. However, Matt does mention not to register unrelated domains in an attempt to get those pre-existing links to your account.

Some webmasters have noticed that Slurp (Yahoos Spider) is hitting their site for almost an hour with over 1000 requests, most of these referals from Overture Advertisements. However, its been reported that the PPCs are not being charged. However, rumours are that these might be some illicit IP addresses trying to gain income through PPCs. The Ips were from Inktomi.

66.196.92.14
66.196.92.17
66.196.92.19